Stroebech Media provides IVF media products for Assisted Reproduction Techniques in Animals

With more than 40 years of experience within media manufacturing and assisted reproductive technologies we have a new and optimized media product line for in vitro fertilization in cows, sheep, goat, camels and buffaloes. For assistance with IVF in exotic animals please get in touch.

Furthermore, we have an entire media range for Equine ICSI with a detailed protocol.

We offer individual training and support as well as courses within our media and protocols as well as extensive distributor training.

See our Product brochure here

Bovine Media Products

All the media are serum-free and ready-to-use and require no supplements.

Equine Media Products

Small Ruminant Media Products

All the media are serum-free and ready-to-use and require no supplements.

Our scientific background

Lotte Stroebech, DVM, PhD

As the CEO and CSO of Stroebech Media, founded in 2019, Dr. Stroebech has been a pioneer in the field of animal IVF, successfully producing over 500,000 embryos globally using the Stroebech Media’s innovative protocols and media. In 2012 she was the first in the world to create and launch a commercial serum-free, ready-to-use media range for animal IVF, sold to IVFBioscience in the UK.

Previously, Dr. Stroebech established and led the bovine IVF research laboratory at Origio, Cooper Surgical.

Academic work:

Guest Professor of Animal Breeding and Biotechnology at the Estonian University of Life Sciences. Supervision of international PhD students and postdoctoral researchers. Dr. Stroebech collaborated on numerous international research projects, including EliteOva, Elitesemen, and GIFT Brazil.

Dr. Stroebech was also the Laboratory Director at the IVF Laboratory within the Faculty of Health and Medical Sciences, Department of Veterinary and Animal Sciences in Copenhagen, Denmark.

Previous board position:

Chairman of the Danish Society of Reproduction and Fetal Development (DSRF) and a board member of the International Embryo Technology Society (IETS) and the Association of Embryo Transfer Society Europe (AETE).

IVF Experience:

With extensive IVF experience, Dr. Stroebech has consulted for over 300 IVF laboratories in animal research and production worldwide, providing insights to establish new facilities and enhance results in existing laboratories.

Birthe Avery, MD, PhD, DVSc

Dr Avery is an international recognized pioneer within IVF and former associate professor (from the Veterinary Faculty, University of Copenhagen). Dr. Avery was for 27 years head of the IVF laboratory, and responsible for the research, which mainly included bovine, porcine and equine in vitro embryo technology. Dr Avery is a noteworthy embryologist, researcher and educator.

She became Doctor of Medicine, University Copenhagen, 1977 and PhD in Embryology, Royal Veterinary and Agricultural University, Copenhagen, 1991. And in 2007 Doctor in Veterinary Sciences, Royal Veterinary and Agricultural University, Copenhagen.

She has been a guest professor at Cornell University, New York, 1984, University Estate São Paulo, Jaboticabal, Brazil, 1993, University Wisconsin, Madison, 1996. Furthermore, she has been invited speaker to numerous national and international scientific conferences. She has worked from 2010 to currently, as Scientific Advisor and Consultant with Dr Stroebech optimizing and developing IVP media, and commercializing them into ready-to-use serum-free products. Thus, rendering a more accessible solution to IVP of bovine embryos and facilitated for more laboratories to implement the technique, without the trouble of media making and batch variation.

Martin Thomsen, CFO, COO

Martin Thomsen’s ambition to collaborate with top professionals in the industry led him to join forces with Dr. Stroebech, forming a formidable team in the IVF market. This partnership has been instrumental in delivering some of the most high-performing media globally, backed by rigorous quality standards. With 15 years of experience as CFO and COO for multinational corporations operating in various countries including China, USA, UK, Germany, Ukraine, and Scandinavia, Martin Thomsen brings a wealth of expertise to the table. Additionally, he has successfully spearheaded the transformation of three startups into thriving enterprises, demonstrating his proficiency in due diligence processes on both the selling and buying ends, including the successful divestment of a company to a private equity firm.

Notably, Martin Thomsen played a pivotal role in establishing a manufacturing facility in Hundested, Denmark, catering to Chinese investors for the production of infant formula intended for the Chinese market. His responsibilities included overseeing factory operations and production processes. Furthermore, he boasts extensive experience in engaging with financial institutions, suppliers, auditors, and government agencies, showcasing his adeptness in negotiations and relationship management across various stakeholders.

Every batch is certificated

IVF Media Products

Every media batch is provided with a Certificate of Analysis with a high level of Quality Control (QC) release parameters.

Quality control

Certified production site

The production site is both ISO9001 and ISO13485 certified

No overnight storage

Manufacturing

No overnight storage of stocks, since each batch is manufactured in one day

Full testing

Sterility, fungal and endotoxin test

Tests are run on each batch and on every single raw material used